High ranking in search engines like Google isn’t just a craze presently. You should know that a high Google ranking is paramount if you’re a business owner looking to boost organic traffic to your website. But how can you achieve that?
You’re advantageous if you already have good writing skills, but remember that it isn’t enough to get Google to favor your content and give it a higher ranking. You also need to learn strategic Search Engine Optimization (SEO) practices so your message reaches your target audience.
We prepared this “How to Write Blog Articles that Rank on Google” guide to show you how professional services can help you elevate your content marketing strategy to achieve business growth.
1. Start with Thorough Keyword Research
Why It Matters: As what we’ve been saying in our previous blogs and video content, keywords are the backbone of an effective SEO because they align your content with what your target audience is searching for in Google.
How to Do It: You may use currently available tools like Google Keyword Planner, SEMrush, or Ahrefs to identify the most relevant keywords. Remember to always look for those with high search volume and low competition to increase your chances of securing a high ranking in search engines. You should also keep an eye on long-tail keywords that truly reflect their specific queries. For instance, you may aim for “how to write blog articles that rank on Google” rather than targeting “blog writing” to make your message more explicit.
Pro Tip: You may want to consider partnering with a content marketing service like BillBoardOnline.live. Our team can help you implement comprehensive keyword research and tailor them to your niche.
2. Craft a Compelling Headline
Why It Matters: Crafting an eye-catching headline is a very important step in writing your blog articles because it is the first thing your readers and search engines come across. You can easily boost your content’s click-through rates and search engine rankings if you’re able to give them compelling headlines that can attract your audience’s interest.
How to Do It: You may use numbers, power words, or questions in your headlines to offer a quick summary for your readers on what your content is about. For example, you can write “10 Proven Strategies to Rank Your Blog on Google” rather than simply saying “How to Rank Your Blog” to help them better understand your message.
Pro Tip: You can hire professional copywriters to perform this time-consuming task. You no longer need to worry since they have the necessary knowledge to write headlines that can grab your target audience’s attention while incorporating relevant keywords to boost your search engine ranking.
3. Optimize On-Page SEO
Why It Matters: You must be able to ensure that your on-page SEO is optimized because search engines like Google need help to understand your content. If you have an effective on-page SEO, you’re essentially making it easier for Google to value the relevance of your content.
How to Do It:
- You must learn how to include your primary keyword in writing your title, headers, and first 100 words of your content.
- You may also use meta descriptions to effectively summarize your content that should also include your target keywords to enable both Google and your readers to understand your content’s message.
- You should optimize the images you put in your content with alt text and descriptive file names so Google can easily detect them.
- Another important step is to structure your content with appropriate headings using H1, H2, and H3. You may also use bullet points to make your content more readable for your audience.
Pro Tip: You can trust digital marketing agencies to optimize your on-page SEO because they have the know-how and the skills to bring your message to the right audience and to the top rankings of search engine results.
4. Write High-Quality, Valuable Content
Why It Matters: Did you know that Google prioritizes content that satisfies its users’ intent? This considered, you must ensure that your article can truly provide value to your readers if you want it to achieve a high ranking in Google search results.
How to Do It:
- You should start by addressing your target audience’s main concerns and answer their questions on Google search.
- You can use a conversational tone when writing your articles to make them more engaging for your readers.
- You may also add relevant statistics, examples, and actionable advice to increase your credibility and gain their trust.
Pro Tip: You can hire professional writers to manage your content marketing needs because they can write articles that are equally engaging and optimized for search engines.
5. Focus on Readability
Why It Matters: Are you aware that most online readers today are more likely to engage with your content if it’s easy for them to read? According to Aspiration Marketing, you must ensure that your audience can easily comprehend your content if you want to achieve better marketing outcomes. It is also important to note that Google will reward your content with a high ranking in its search results if it has high engagement.
How to Do It:
- You must use short sentences and paragraphs to make your message more direct and easy to consume for your readers.
- You can also utilize strategic subheadings and bullet points to improve your content’s readability.
- You should avoid using jargon because not all of your readers can understand it, so you better write with simple language if you want to engage them.
Pro Tip: You may want to seek copywriting services to guarantee that your articles have solid structure and polished messages and help your readers easily consume them.
6. Build Internal and External Links
Why It Matters: One content writing secret you must know to improve your credibility is to build internal and external links. This strategy will help Google easily understand the message of your content and potentially give you a higher ranking in search results.
How to Do It:
- You can start by integrating internal links to other relevant pages on your website to improve its navigation and give your users a good experience.
- You may also add external links to authoritative sources to support the arguments you included in your content to improve its credibility and increase its visibility as well.
Pro Tip: You can try out content marketing services if you want to ensure strategic link-building for your articles and further strengthen their SEO.
7. Optimize for Mobile Users
Why It Matters: Did you know that more than half of all web traffic comes from mobile devices? As MobiLoud asserted, they make up a whopping 58.21% of internet traffic across the world. This is the reason why Google prioritizes mobile-friendly content in granting high rankings in its search results.
How to Do It:
- You must incorporate a responsive design for your blog layout to ensure that it loads quickly whenever your users try to access your content.
- You should ensure that your content has quick loading times because they are highly likely to leave your page if they are unsatisfied with their experience.
- You need to avoid using large images or cluttered formats to make your page appear cleaner and more attractive to your audience.
Pro Tip: You can consider hiring digital marketing professionals because they know how to optimize your content for mobile users and give them a competitive user experience.
8. Leverage Multimedia
Why It Matters: You should know that multimedia elements like images, videos, and infographics can significantly enhance your user experience and boost your engagement metrics. As noted by Noble Desktop, you can make your content more attractive and engaging for your audience if you use such eye-interactive elements.
How to Do It:
- Keep in mind that you should only include high-quality, relevant images with proper alt text in your content to make it more visible and attractive for both Google and your audience.
- You may also embed videos or create custom graphics in your content to expand your idea and illustrate your points better.
Pro Tip: Marketing agencies can help you develop and optimize relevant multimedia elements that align with your blog content.
9. Encourage Social Sharing
Why It Matters: You must promote active sharing of your content across social media platforms to increase its visibility. Remember that social signals can indirectly boost your SEO because they can boost your content’s visibility and traffic.
How to Do It:
- You can start adding social sharing buttons to your blog to make it easier for your potential audience to share your content if they find it valuable.
- You must ensure that your content is share-worthy, like listicles, how-to guides, or controversial opinions, to increase the chances of it being shared on social media.
Pro Tip: You may need content marketing services if you want to access effective strategies that can truly amplify your content’s appeal on social media like Facebook, Instagram, X (former Twitter), and LinkedIn, among others.
10. Monitor and Update Regularly
Why It Matters: Another important task you must be able to perform in writing blog articles is to monitor and update them regularly. Outreach Monks explained in one of its blogs that “content freshness” signals Google that you care about giving your audience the best possible answers to the questions they put in the search engine. It is also important to note that older blogs can lose their previously high rankings over time.
How to Do It:
- You may freely use analytics tools like Google Analytics to track your content’s performance and determine what part you should update or improve.
- You must actively update outdated statistics or broken links to maintain the credibility of your content and your audience’s trust.
- You also need to improve your content with new insights or examples to show Google that you’re up-to-date.
Pro Tip: You can partner with a digital marketing agency to conduct continuous optimization for your content and maintain your rankings in Google’s search results.
Final Thoughts
BillBoardOnline.live strongly believes that you need to possess a perfect combination of creativity and technical knowledge to write blog articles that achieve high ranking on Google search results. You can do it alone, sure. But you may want to seek content marketing and copywriting services to make your content stand out against your competitors.
Our team know how to effectively write SEO-driven and high-quality content that not only ranks high in search results but also converts casual visitors to loyal customers.
Contact BillBoardOnline.live today if you want to learn more about how we can help you elevate your content marketing strategy and attract more customers this 2025.